Croom Beatty
PartnerFintech, Healthcare, SaaS
Croom is a partner at Menlo Ventures focused on financial technology, healthcare IT, and enterprise SaaS. Since joining Menlo in 2017, he led the firm’s Series A investment in Finch, Prodigal, and Rivet and has also invested in Fieldwire (acquired by Hilti), Fleetsmith (acquired by Apple), HOVER, Particle Health, Relcu, and ShipBob. He also led diligence on Menlo’s investments in Benchling, BlueVine, Bread Finance (acquired by Alliance Data Systems), JUMP Bikes (acquired by Uber), Netlify, Ophelia, and Zylo.
Previously, Croom worked in strategy at Payoneer (PAYO), where he launched and ran its first credit business line, which provided working capital solutions to small businesses in emerging markets. Before that, Croom started his investing career at Susquehanna Growth Equity, where he focused on growth-stage financial technology companies and worked on investments in Credit Karma, Payoneer, PaySimple, and others.
Croom graduated from Princeton University with a BA in history. In his free time, Croom enjoys going on very long walks (thru-hiked the 2,660-mile Pacific Crest Trail), running ultramarathons, skiing, and reading fiction. He currently lives in Mill Valley with his wife, daughter, and fairly anxious yet wonderful dog.
Croom is a partner at Menlo Ventures focused on financial technology, healthcare IT, and enterprise SaaS. Since joining Menlo in 2017, he led the firm’s Series A investment in Finch, Prodigal, and Rivet and has also invested in Fieldwire (acquired by Hilti), Fleetsmith (acquired by Apple), HOVER, Particle Health, Relcu, and ShipBob. He also led diligence on Menlo’s investments in Benchling, BlueVine, Bread Finance (acquired by Alliance Data Systems), JUMP Bikes (acquired by Uber), Netlify, Ophelia, and Zylo.
Previously, Croom worked in strategy at Payoneer (PAYO), where he launched and ran its first credit business line, which provided working capital solutions to small businesses in emerging markets. Before that, Croom started his investing career at Susquehanna Growth Equity, where he focused on growth-stage financial technology companies and worked on investments in Credit Karma, Payoneer, PaySimple, and others.
Croom graduated from Princeton University with a BA in history. In his free time, Croom enjoys going on very long walks (thru-hiked the 2,660-mile Pacific Crest Trail), running ultramarathons, skiing, and reading fiction. He currently lives in Mill Valley with his wife, daughter, and fairly anxious yet wonderful dog.
Investments
Our Portfolio
Acquired by Apple Fleetsmith helped companies put device management on auto-pilot by automating new device setup, inventory, patching, and security for their Macs, iPhones, iPads, and Apple TVs.
Milestones
- 2016 → Founded
- 2019 → Partnered, Series B
- 2020 → Acquired by Apple
Partner
Finch allows applications to access data and make changes across payroll and HR systems through a single API.
Milestones
- 2020 → Founded
- 2020 → Partnered, SAFE note
Partner
Acquired by Uber JUMP is a dockless scooter and electric bike sharing system.
Milestones
- 2010 → Founded
- 2017 → Partnered, Series A
- 2018 → Acquired by Uber
Partner
Ophelia is reinventing drug rehab by making evidence-based treatment private, affordable, and accessible via telemedicine.
Milestones
- 2019 → Founded
- 2021 → Partnered, Series A
Partner
Particle Health is an API designed for healthcare innovators that gives access to vital medical data.
Milestones
- 2017 → Founded
- 2020 → Partnered, Series A
Partner
Prodigal gives lenders and collections agencies insights from customer interactions using advanced conversational AI.
Milestones
- 2018 → Founded
- 2021 → Partnered, Series A
Partner
Rivet is a healthcare SaaS solution that maximizes payments from payers and patients, making it easy for medical practitioners to get paid.
Milestones
- 2018 → Founded
- 2020 → Partnered, Series A
Partner
ShipBob is a tech-enabled 3PL that offers simple, fast, and affordable e-commerce fulfillment for direct-to-consumer brands.
Milestones
- 2014 → Founded
- 2018 → Partnered, Series C
Benchling is a life sciences R&D cloud platform helping the next generation of scientists make breakthrough discoveries faster than ever before.
Milestones
- 2012 → Founded
- 2019 → Partnered, Series C
Partner
BitPay provides enterprise-grade Bitcoin payment solutions for businesses and organizations.
Milestones
- 2011 → Founded
- 2018 → Partnered, Series B
Partner
Bluevine provides small and medium-sized businesses with access to fast and simple financial products through an advanced, online platform.
Milestones
- 2013 → Founded
- 2015 → Partnered, Series C
Partner
Bread is a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions.
Milestones
- 2014 → Founded
- 2017 → Partnered, Series B
- 2020 → Acquired by Alliance Data
Partner
Fieldwire is the field management platform construction professionals count on to easily manage their job sites.
Milestones
- 2013 → Founded
- 2019 → Partnered, Series C
- 2021 → Acquired by Hilti
Partner
FireHydrant builds tools that modern operations teams are using to respond to complex problems in their globally distributed applications.
Milestones
- 2018 → Founded
- 2020 → Partnered, Series A
Partner
HOVER transforms smartphone photos of any property into an accurate, interactive 3D model, giving homeowners the power to unlock the true potential of their largest economic asset.
Milestones
- 2011 → Founded
- 2019 → Partnered, Series C
Partner
Netlify is an all-in-one platform for automating modern web projects at global scale—without servers, devops, or costly infrastructure.
Milestones
- 2014 → Founded
- 2020 → Partnered, Series C
Partner
Sonrai Security delivers an enterprise identity and data governance platform for AWS, Azure, Google Cloud, and Kubernetes.
Milestones
- 2017 → Founded
- 2020 → Partnered, Series B
Partner
