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Croom Beatty

Partner

Fintech, Healthcare, SaaS

croom_beatty-BIO

Croom is a partner at Menlo Ventures focused on financial technology, healthcare IT, and enterprise SaaS. Since joining Menlo in 2017, he led the firm’s Series A investment in Finch, Prodigal, and Rivet and has also invested in Fieldwire (acquired by Hilti), Fleetsmith (acquired by Apple), HOVER, Particle Health, Relcu, and ShipBob. He also led diligence on Menlo’s investments in Benchling, BlueVine, Bread Finance (acquired by Alliance Data Systems), JUMP Bikes (acquired by Uber), Netlify, Ophelia, and Zylo.

Previously, Croom worked in strategy at Payoneer (PAYO), where he launched and ran its first credit business line, which provided working capital solutions to small businesses in emerging markets. Before that, Croom started his investing career at Susquehanna Growth Equity, where he focused on growth-stage financial technology companies and worked on investments in Credit Karma, Payoneer, PaySimple, and others.

Croom graduated from Princeton University with a BA in history. In his free time, Croom enjoys going on very long walks (thru-hiked the 2,660-mile Pacific Crest Trail), running ultramarathons, skiing, and reading fiction. He currently lives in Mill Valley with his wife, daughter, and fairly anxious yet wonderful dog.

Croom is a partner at Menlo Ventures focused on financial technology, healthcare IT, and enterprise SaaS. Since joining Menlo in 2017, he led the firm’s Series A investment in Finch, Prodigal, and Rivet and has also invested in Fieldwire (acquired by Hilti), Fleetsmith (acquired by Apple), HOVER, Particle Health, Relcu, and ShipBob. He also led diligence on Menlo’s investments in Benchling, BlueVine, Bread Finance (acquired by Alliance Data Systems), JUMP Bikes (acquired by Uber), Netlify, Ophelia, and Zylo.

Previously, Croom worked in strategy at Payoneer (PAYO), where he launched and ran its first credit business line, which provided working capital solutions to small businesses in emerging markets. Before that, Croom started his investing career at Susquehanna Growth Equity, where he focused on growth-stage financial technology companies and worked on investments in Credit Karma, Payoneer, PaySimple, and others.

Croom graduated from Princeton University with a BA in history. In his free time, Croom enjoys going on very long walks (thru-hiked the 2,660-mile Pacific Crest Trail), running ultramarathons, skiing, and reading fiction. He currently lives in Mill Valley with his wife, daughter, and fairly anxious yet wonderful dog.

Investments

Our Portfolio
Fleetsmith logoAcquired by Apple
Fleetsmith logo
apple.com

Fleetsmith helped companies put device management on auto-pilot by automating new device setup, inventory, patching, and security for their Macs, iPhones, iPads, and Apple TVs.

Milestones
  • 2016 Founded
  • 2019 Partnered, Series B
  • 2020 Acquired by Apple
fleetsmith_graphic
hover
hover
hover.to

HOVER transforms smartphone photos of any property into an accurate, interactive 3D model, giving homeowners the power to unlock the true potential of their largest economic asset.

Milestones
  • 2011 Founded
  • 2019 Partnered, Series C
hover_graphic
JUMP logoAcquired by Uber
JUMP logo
uber.com

JUMP is a dockless scooter and electric bike sharing system.

Milestones
  • 2010 Founded
  • 2017 Partnered, Series A
  • 2018 Acquired by Uber
jump_graphic
ophelia.com

Ophelia is reinventing drug rehab by making evidence-based treatment private, affordable, and accessible via telemedicine.

Milestones
  • 2019 Founded
  • 2021 Partnered, Series A
ophelia_graphic
Particle Health logo
Particle Health logo
particlehealth.com

Particle Health is an API designed for healthcare innovators that gives access to vital medical data.

Milestones
  • 2017 Founded
  • 2020 Partnered, Series A
particle_health_graphic
prodigal
prodigal
prodigaltech.com

Prodigal gives lenders and collections agencies insights from customer interactions using advanced conversational AI.

Milestones
  • 2018 Founded
  • 2021 Partnered, Series A
prodigal_graphic
rivet
rivet
rivethealth.com

Rivet is a healthcare SaaS solution that maximizes payments from payers and patients, making it easy for medical practitioners to get paid.

Milestones
  • 2018 Founded
  • 2020 Partnered, Series A
Rivet Health graphic
shipbob
shipbob
shipbob.com

ShipBob is a tech-enabled 3PL that offers simple, fast, and affordable e-commerce fulfillment for direct-to-consumer brands.

Milestones
  • 2014 Founded
  • 2018 Partnered, Series C
benchling.com

Benchling is a life sciences R&D cloud platform helping the next generation of scientists make breakthrough discoveries faster than ever before.

Milestones
  • 2012 Founded
  • 2019 Partnered, Series C
benchling_graphic
Benchling
Benchling is a life sciences R&D cloud platform helping the next generation of scientists make breakthrough discoveries faster than ever before.
benchling
bitpay.com

BitPay provides enterprise-grade Bitcoin payment solutions for businesses and organizations.

Milestones
  • 2011 Founded
  • 2018 Partnered, Series B
bitpay_graphic
BitPay
BitPay provides enterprise-grade Bitcoin payment solutions for businesses and organizations.
bitpay
bluevine.com

Bluevine provides small and medium-sized businesses with access to fast and simple financial products through an advanced, online platform.

Milestones
  • 2013 Founded
  • 2015 Partnered, Series C
bluevine_graphic
Bluevine
Bluevine provides small and medium-sized businesses with access to fast and simple financial products through an advanced, online platform.
bluevine
breadfinancial.com

Bread is a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions.

Milestones
  • 2014 Founded
  • 2017 Partnered, Series B
  • 2020 Acquired by Alliance Data
bread_graphic
Bread
Bread is a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions.
Acquired by Alliance Data
bread
fieldwire.com

Fieldwire is the field management platform construction professionals count on to easily manage their job sites.

Milestones
  • 2013 Founded
  • 2019 Partnered, Series C
  • 2021 Acquired by Hilti
fieldwire_graphic
Fieldwire
Fieldwire is the field management platform construction professionals count on to easily manage their job sites.
Acquired by the Hilti Group
fieldwire
tryfinch.com

Finch allows applications to access data and make changes across payroll and HR systems through a single API.

Milestones
  • 2020 Founded
  • 2020 Partnered, SAFE note
finch_graphic
Finch
Finch allows applications to access data and make changes across payroll and HR systems through a single API.
finch
firehydrant.com

FireHydrant builds tools that modern operations teams are using to respond to complex problems in their globally distributed applications.

Milestones
  • 2018 Founded
  • 2020 Partnered, Series A
firehydrant_graphic
FireHydrant
FireHydrant builds tools that modern operations teams are using to respond to complex problems in their globally distributed applications.
FireHydrant logo
netlify.com

Netlify is an all-in-one platform for automating modern web projects at global scale—without servers, devops, or costly infrastructure.

Milestones
  • 2014 Founded
  • 2020 Partnered, Series C
netlify_graphic
Netlify
Netlify is an all-in-one platform for automating modern web projects at global scale—without servers, devops, or costly infrastructure.
netlify 1
sonraisecurity.com

Sonrai Security delivers an enterprise identity and data governance platform for AWS, Azure, Google Cloud, and Kubernetes.

Milestones
  • 2017 Founded
  • 2020 Partnered, Series B
sonrai_security_graphic
Sonrai Security
Sonrai Security delivers an enterprise identity and data governance platform for AWS, Azure, Google Cloud, and Kubernetes.
sonrai