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Naomi Pilosof Ionita

Partner

SaaS

naomi_ionita1-BIO

Naomi joined Menlo Ventures as a partner in 2018, bringing 13 years of operating experience and an expertise across product, growth and monetization. Her investment focus is early-stage B2B SaaS companies, and she spends a lot of time at the intersection of bottom-up SaaS (product-led growth) and Enterprise SaaS. Naomi is especially fond of habit-forming workflow products that create compounding value for both users and the business over time. Current areas of interest include departmental SaaS, workflow automation, data and developer tools, remote work and productivity.

Naomi began her tech career in 2006, after working in industrial engineering and management consulting. She was most recently Vice President of Growth at Invoice2go (a top grossing business app worldwide), where she built teams across product, design, data, lifecycle marketing, and user research. Prior to that, Naomi was a product lead at Evernote, where she also founded the product-led growth team. Her expertise includes building full-stack teams, launching self-serve product, and driving retention and monetization. Naomi loves participating in the broader tech community as an advisor, speaker, and guest lecturer at Reforge, Saastr, Traction, and more. As someone who has built new products from scratch, and helped existing products scale from 10M to 100M users, she empathizes with entrepreneurs at every stage of the business and product lifecycle.

Naomi holds a bachelor of science in industrial engineering from Northwestern University and an MBA from Stanford University’s Graduate School of Business. She lives in San Francisco with her husband, who is a founder, and daughter, who is also a builder (using Magna-Tiles), and takes every opportunity she can to travel somewhere new.

Naomi joined Menlo Ventures as a partner in 2018, bringing 13 years of operating experience and an expertise across product, growth and monetization. Her investment focus is early-stage B2B SaaS companies, and she spends a lot of time at the intersection of bottom-up SaaS (product-led growth) and Enterprise SaaS. Naomi is especially fond of habit-forming workflow products that create compounding value for both users and the business over time. Current areas of interest include departmental SaaS, workflow automation, data and developer tools, remote work and productivity.

Naomi began her tech career in 2006, after working in industrial engineering and management consulting. She was most recently Vice President of Growth at Invoice2go (a top grossing business app worldwide), where she built teams across product, design, data, lifecycle marketing, and user research. Prior to that, Naomi was a product lead at Evernote, where she also founded the product-led growth team. Her expertise includes building full-stack teams, launching self-serve product, and driving retention and monetization. Naomi loves participating in the broader tech community as an advisor, speaker, and guest lecturer at Reforge, Saastr, Traction, and more. As someone who has built new products from scratch, and helped existing products scale from 10M to 100M users, she empathizes with entrepreneurs at every stage of the business and product lifecycle.

Naomi holds a bachelor of science in industrial engineering from Northwestern University and an MBA from Stanford University’s Graduate School of Business. She lives in San Francisco with her husband, who is a founder, and daughter, who is also a builder (using Magna-Tiles), and takes every opportunity she can to travel somewhere new.

Investments

Our Portfolio
useanvil.com

Anvil automates tedious paperwork through customizable online workflows that gather information, prepare documents, request signatures, and integrate directly with your business software.

Milestones
  • 2018 Founded
  • 2018 Partnered, Seed
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endgame
endgame
endgame.io

Endgame is the world's first solution for product-led sales, designed to transform how modern software companies go to market.

Milestones
  • 2020 Founded
  • 2021 Partnered, Series A
endgame_graphic
eppo
eppo
geteppo.com

Eppo helps companies run useful, reliable experiments by automating analysis, diagnostics, and investigations, all on top of their data warehouse.

Milestones
  • 2021 Founded
  • 2022 Partnered, Series A
eppo_graphic
Fleetsmith logoAcquired by Apple
Fleetsmith logo
apple.com

Fleetsmith helped companies put device management on auto-pilot by automating new device setup, inventory, patching, and security for their Macs, iPhones, iPads, and Apple TVs.

Milestones
  • 2016 Founded
  • 2019 Partnered, Series B
  • 2020 Acquired by Apple
fleetsmith_graphic
matik
matik
matik.io

Matik enables companies to personalize data-driven content in minutes, adding tailored numbers, tables, and charts directly into decks and PDFs.

Milestones
  • 2019 Founded
  • 2019 Partnered, Seed
matik_graphic
swantide.com

Swantide automates the configuration and management of a modern GTM tech stack.

Milestones
  • 2019 Founded
  • 2022 Partnered, Seed
Teamflow logo
Teamflow logo
teamflowhq.com

Teamflow helps remote workers feel like a team again through their virtual office solution.

Milestones
  • 2020 Founded
  • 2020 Partnered, Seed
teamflow_graphic
vareto
vareto
vareto.com

Vareto is a strategic finance platform that powers company planning, reporting, and operational decision-making for enterprise-scale businesses.

Milestones
  • 2020 Founded
  • 2020 Partnered, Seed
vareto_graphic
clearbrain.com

ClearBrain’s technology continuously simulates A/B tests on marketers' conversion goals, sifting through historical data to isolate the causal effect of every user action.

Milestones
  • 2016 Founded
  • 2018 Partnered, Series A
  • 2020 Acquired by Amplitude
ClearBrain
ClearBrain’s technology continuously simulates A/B tests on marketers' conversion goals, sifting through historical data to isolate the causal effect of every user action.
Acquired by Amplitude
decent.com

Decent offers more affordable health insurance options for the self-employed by aligning incentives to improve health, reduce costs, and put members at the center of their care.

Milestones
  • 2018 Founded
  • 2018 Partnered, Seed
decent_graphic
Decent
Decent offers more affordable health insurance options for the self-employed by aligning incentives to improve health, reduce costs, and put members at the center of their care.
decent
netlify.com

Netlify is an all-in-one platform for automating modern web projects at global scale—without servers, devops, or costly infrastructure.

Milestones
  • 2014 Founded
  • 2020 Partnered, Series C
netlify_graphic
Netlify
Netlify is an all-in-one platform for automating modern web projects at global scale—without servers, devops, or costly infrastructure.
netlify 1