Amy Wu headshot squareAmy Wu headshot square

Amy Wu Martin

Partner

Consumer

Amy came to Menlo Ventures to grow the firm’s consumer technology and gaming practice and back founders building new products at the forefront of emerging platform shifts.

As an investor, Amy seeks founders who share her obsession with products that define how people work, live, and play. She believes that emerging technologies like AI, blockchain, and AR give founders new surface areas to create magical consumer experiences. Not afraid to get her hands dirty, Amy loves using new bleeding-edge products and actively participates in user communities.

Before joining Menlo, Amy focused on Web3 and gaming at FTX Ventures, where she invested in Sui, Soba Studios, TripleDot Studios, Yuga Labs, and Doodles. Prior to that, she led investments in consumer, gaming, and blockchain at Lightspeed Venture Partners, where her investments included Epic Games, Faraway Games, Weee!, Webull, Arbitrum, and Alchemy. As an operator, she was SVP and CFO of the Global Digital and Sports portfolio for Discovery, Inc., a $2+ billion business that includes Eurosport, the PGA, the Olympics, US Motor Trend, and Scripps Lifestyle Studios. Before Discovery, she ran finance and operations at Welcome, an NYC-based marketing software company that Optimizely later acquired. Amy began her career at Insight Venture Partners, working with companies like JD.com, Zumba, and Tumblr. She holds a B.A. in biochemistry from Harvard.

Outside of work, Amy skis and climbs mountains. She is based in New York City and frequently in SF and LA. You can find her on Twitter at @amytongwu, where she shares thoughts about gaming, consumer technology, and blockchain.

Supported by: Kelsey Shackelford, kelsey@menlovc.com

Amy came to Menlo Ventures to grow the firm’s consumer technology and gaming practice and back founders building new products at the forefront of emerging platform shifts.

As an investor, Amy seeks founders who share her obsession with products that define how people work, live, and play. She believes that emerging technologies like AI, blockchain, and AR give founders new surface areas to create magical consumer experiences. Not afraid to get her hands dirty, Amy loves using new bleeding-edge products and actively participates in user communities.

Before joining Menlo, Amy focused on Web3 and gaming at FTX Ventures, where she invested in Sui, Soba Studios, TripleDot Studios, Yuga Labs, and Doodles. Prior to that, she led investments in consumer, gaming, and blockchain at Lightspeed Venture Partners, where her investments included Epic Games, Faraway Games, Weee!, Webull, Arbitrum, and Alchemy. As an operator, she was SVP and CFO of the Global Digital and Sports portfolio for Discovery, Inc., a $2+ billion business that includes Eurosport, the PGA, the Olympics, US Motor Trend, and Scripps Lifestyle Studios. Before Discovery, she ran finance and operations at Welcome, an NYC-based marketing software company that Optimizely later acquired. Amy began her career at Insight Venture Partners, working with companies like JD.com, Zumba, and Tumblr. She holds a B.A. in biochemistry from Harvard.

Outside of work, Amy skis and climbs mountains. She is based in New York City and frequently in SF and LA. You can find her on Twitter at @amytongwu, where she shares thoughts about gaming, consumer technology, and blockchain.

Supported by: Kelsey Shackelford, kelsey@menlovc.com

Investments

Our Portfolio
Barnyard Games logo
Barnyard Games logo

Barnyard Games is a new breed of game creators building wacky, quirky, and uniquely amusing game experiences, starting on the UEFN platform.

Milestones
  • 2022 Founded
  • 2023 Partnered, Seed
Brain Jar Games logo
Brain Jar Games logo

Brain Jar Games is a global studio of AAA veterans on a mission to create vibrant games that players love to share.

Milestones
  • 2024 Founded
  • 2024 Partnered, Seed
Brain Jar Games graphic

Higgsfield is a video AI company dedicated to democratizing social media content creation to everyone.

Milestones
  • 2023 → Founded
  • 2024 → Partnered, Seed

ShopMy unites brands, creators, and consumers through an intuitive, all-in-one platform that transforms trusted recommendations into powerful performance marketing, redefining how influence drives commerce.

Milestones
  • 2020 Founded
  • 2025 Partnered, Series B
ShopMy product image

Barnyard Games is a new breed of game creators building wacky, quirky, and uniquely amusing game experiences, starting on the UEFN platform.

Milestones
  • 2022 Founded
  • 2023 Partnered, Seed
Barnyard Games
Barnyard Games is a new breed of game creators building wacky, quirky, and uniquely amusing game experiences, starting on the UEFN platform.
Barnyard Games logo

Brain Jar Games is a global studio of AAA veterans on a mission to create vibrant games that players love to share.

Milestones
  • 2024 Founded
  • 2024 Partnered, Seed
Brain Jar Games graphic
Brain Jar Games
Brain Jar Games is a global studio of AAA veterans on a mission to create vibrant games that players love to share.
Brain Jar Games logo

Higgsfield is a video AI company dedicated to democratizing social media content creation to everyone.

Milestones
  • 2023 → Founded
  • 2024 → Partnered, Seed
Higgsfield
Higgsfield is a video AI company dedicated to democratizing social media content creation to everyone.

ShopMy unites brands, creators, and consumers through an intuitive, all-in-one platform that transforms trusted recommendations into powerful performance marketing, redefining how influence drives commerce.

Milestones
  • 2020 Founded
  • 2025 Partnered, Series B
ShopMy product image
ShopMy
ShopMy unites brands, creators, and consumers through an intuitive, all-in-one platform that transforms trusted recommendations into powerful performance marketing, redefining how influence drives commerce.