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As an early-stage consumer VC with a laser focus for efficiency, few things make me wince more than meeting brilliant entrepreneurs devoted to building products few people will want.

Millions of people know Roku as the little black box that streams Netflix to their TVs, but there’s far more to the story than this. Following the company’s September IPO*...

As better ingredient technologies arrive on the scene, they open the door for new, iconic companies that meet our needs in fundamentally better ways.