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Evolving Pricing and Scaling Revenue: Our Series A Investment in Orb

Nailing your monetization strategy has become more important than ever in today’s weakened macroeconomic climate, and it’s no longer as simple as charging per seat.

March 29, 2023Naomi Pilosof Ionita
November 15, 2022Grace Ge
How to Win With Product-Led Sales

Everyone wants the best of both worlds: low CAC with product-led (PLG) and high ACVs with sales-led (SLG) growth models.

November 8, 2022Naomi Pilosof Ionita
How Software Companies Win: Rethinking Org Structure, Product Teams, and Priorities With Airtable’s Ilan Frank

The software business has changed dramatically—a transformation accelerated by the shift to remote work and hybrid offices many of us experience today.

July 26, 2022Grace Ge
The Five Requirements of Enterprise Readiness

Ilan Frank is a productivity and collaboration product veteran with more than two decades of experience scaling software.

July 12, 2022Grace Ge
Experimentation for the Modern Growth Stack: Our Investment in Eppo

Experimentation is a key lever for growth, yet 90% of experimentation workflows today are manual.

June 22, 2022Naomi Pilosof Ionita
Powering Product-Led Sales: Our Investment in Endgame

To win in today’s market, startups must build smart from the ground up with efficient business models that drive growth.

July 13, 2021Naomi Pilosof Ionita