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Love for Rover

March 12, 2014

I always wanted a dog when I was younger, but with two working parents and weekends packed with sports activities, my parents avoided the commitment. Now I’ve come to realize that their reluctance was justified, but it turns out that help was actually right around the corner. All of us at Menlo are thrilled to be leading the Series C investment in Rover. I will join the board. We look forward to working with Aaron Easterly and the team as they build Rover into the leading online marketplace for dog boarding.

We believe there is a huge opportunity in the pet services market. Pet owners express extreme reluctance in using existing pet care solutions. Many owners observe increased anxiety and health risks when leaving their pets at a kennel. Rover has built an amazing community of pet sitters that can offer the same kind of love and affection, oftentimes at a fraction of the cost. With a few easy steps, customers can book an in-home stay with a qualified caregiver. Owners can rest easy knowing their pets will be cared for by a five-star sitter and be covered by world-class customer service and premium insurance. Also, for the growing community of sitters, Rover is an easy way for people to earn an extra buck while spending time with man’s best friend.

At Menlo, we are incredibly excited about the next generation of marketplaces. Companies like Uber, Poshmark, and Rover are redefining the we transact with the world around us by delivering high quality and reliable experiences with the help of technology. The Rover team has been dedicated to helping families uncover a better alternative to substandard pet care, and we feel very honored to be their partners on this journey.

We hope that no kid will ever have to miss out on the joys of having a pet now that Rover provides flexibility to busy households at an affordable cost!

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