Doubling Down on Curated Commerce with ShopMy

We’re thrilled to announce that Menlo Ventures has doubled down on ShopMy in its latest $70 million raise at a $1.5 billion valuation to scale the curated commerce infrastructure redefining how brands and digital services are discovered by shoppers. 

When we first partnered with co-founders Harry Rein and Tiffany Lopinsky at the beginning of this year, ShopMy had already become the backbone of creator-led brand partnerships, helping thousands of tastemakers transform authentic recommendations into measurable results for brands.Since then, we’ve watched Harry grow the team, scale the business into large brands like Amazon, and launch the third leg of their commerce platform, a curated consumer discovery shopping experience called Circles.

The numbers speak for themselves:

• Over $1B in annual platform sales
• 185,000+ creators
• 1,200+ brands
• 30,000+ Circles and 150,000+ wishlisted products on the consumer platform
• 200% revenue growth over the last year and profitable since 2024

ShopMy has evolved from a marketing tool into a full operating system for modern commerce, one that augments or replaces a marketer’s Meta and Google ads with ROI-driven authentic human curation.

The Future of Performance Marketing Is Human

Our conviction in ShopMy has only deepened over time. Two of our core theses in marketing have played out faster than expected:

1. Affiliate marketing is expanding far beyond fashion and beauty. From travel to digital health to online learning, creators are increasingly influencing what we buy and how we buy it.
2. Programmatic influencer marketing is emerging as a new performance channel. As brands scale from a handful of partnerships to thousands, performance marketers are looking for the same level of measurement and automation they expect from Google or Meta.

ShopMy is uniquely positioned to lead both expansions, bridging the trust of human curation with the efficiency of algorithmic performance. 

When we look out to the future of the company, it’s clear they’re not just leading the affiliate marketing sector as all digital services adopt creator marketing as a GTM channel but also defining the new performance channel that is social commerce while owning their own consumer distribution network. 

We’re honored to join lead investor Andrew Surgue of Avenir, as well as Jeremy Levine from Bessemer and Bain Capital Ventures to continue backing Harry Rein, Tiffany Lopinsky, Chris Tinsley, and the entire ShopMy team in this next chapter.