Eppo Joins Datadog: A Big Win for Experimentation and the Modern Growth Stack

Today, we’re celebrating a major milestone: Eppo—the gold standard in experimentation infrastructure—has been acquired by Datadog.

This is a big win for both companies. For Datadog, it accelerates an expansion to product teams and statistical measurement. For Eppo, it marks an exciting next chapter with a partner that shares their technical rigor and customer obsession.

It’s also a meaningful milestone for the broader ecosystem. For years, product and growth teams had to choose between clunky, legacy tooling or diverting scarce engineering resources to build experimentation platforms in-house. Eppo changed that—making statistically rigorous, warehouse-native experimentation accessible to the broader market. With Datadog’s backing, that access will now scale even further.

When You’ve Lived the Problem, You See the Opportunity

I’ve long had a thesis around what I call the Modern Growth Stack—these are the next evolution of data-enabled platforms that drive attributable growth or revenue. Transformational benefits arise from tighter alignment between technical work and business goals. Investments such as Eppo and Orb are key to this thesis.

Prior to joining Menlo, I led full-stack product growth and monetization teams. So, when I first met Eppo, I immediately understood the impact they could have. Success hinges on the velocity of learning, iterating, and tying product and marketing work to business outcomes. Our efforts were always a marriage of quant and qual, and experimentation was the connective tissue that made our impact measurable. Eppo brought that discipline to life with the precision and reliability we always wished we had—running rigorous A/B tests tied to real metrics such as revenue, subscriptions, and margin, rather than surface-level click-throughs.

Eppo was the first player in the industry to be data-warehouse native and offer a privacy-first architecture that earned the trust of engineering and security teams. But a bet on Eppo wasn’t just a bet on experimentation. It was a belief in a new generation of growth tools—those that harness AI to let teams move quickly while staying rooted in actual business impact. Customers quickly began leveraging Eppo’s experimentation and feature flagging capabilities for AI model evaluation, a surging need in the industry. Then Eppo kept innovating with their launch of CUPED to accelerate test cycles, and personalization and Geolift to enable marketing teams with better campaign measurement. We always appreciated Eppo being the pacecar for innovation in their market.

Why Che Was the One to Build Eppo

We partnered with Eppo in early 2022, leading their Series A. From the start, it was clear that Che Sharma was uniquely equipped to bring this vision to life. He hadn’t just encountered the problem—he had already solved it, twice. First, by helping build Airbnb’s internal experimentation platform and culture, and then again building a similar platform at Webflow. Seeing the same architecture succeed at two very different companies sparked a powerful realization: this wasn’t just an internal tool. It was a product the entire market needed.

Che brought rare clarity to that insight—and the operating experience to back it up. He moved fast, stayed focused, and had a gravitational pull that attracted and retained top-tier talent. The team he assembled shared a deep belief in Eppo’s mission and crafted the product with statistical expertise. Together, they delivered what every product and growth team has wanted for years: experimentation infrastructure that actually works.

A Proud Moment—and What Comes Next

Congratulations to the team at Datadog—this acquisition reveals your strategic view of the future (and your exceptional taste!). Datadog’s acquisition of Eppo is a natural extension of both companies’ visions. As Datadog moves deeper into the data layer, Eppo’s ability to turn raw metrics into confident, data-backed decisions is a powerful complement. It also sends a clear signal: Experimentation is no longer a nice-to-have—it’s foundational infrastructure for how great products are built.

To the entire Eppo team: We are so proud of you. Watching you build has been a masterclass in focused execution and founder-market fit. From early product brainstorms to customer conversations where teams such as Coinbase, DraftKings, Twitch, and Perplexity raved about how Eppo transformed their workflows, it’s been a privilege to be part of the journey. You’ve earned every bit of this success. Congratulations, Che and team—we can’t wait to see where you go from here. 

And to the next wave of founders building in growth, data, and AI infrastructure: The demand is real. The stakes are high. But so is the opportunity to build something enduring. We can’t wait to see what the future brings.